Customer Reactivation Campaigns: Automation Framework
Plan reactivation campaigns around eligibility, relevance, suppression and measurable outcomes.
Define the audience
Start with a clear reason a contact is eligible, such as a previous enquiry or customer relationship and an appropriate communication basis.
Give a relevant reason to return
Reactivation works best when the message connects to a genuine next need rather than generic repeated promotion.
Suppress the wrong contacts
Exclude active opportunities, recent purchasers, opt-outs and other groups that should not receive the campaign.
Measure re-entry
Track replies, bookings or renewed opportunities and return those contacts to the appropriate live customer journey.